Social media marketing by tracy L. tuten, michael...

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SOCIAL MEDIA MARKETING BY TRACY L. TUTEN, MICHAEL R. SOLOMON

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Review I was an F student in college, so my textbooks collected a lot of dust. Had this book been around back then it might have been a different story. (Gary Vaynerchuk) Hands down, this is the single best textbook about social media marketing out there. This radically revised and fully updated edition is even more comprehensive, strategic, organized, visual, results-oriented and innovative than the first. If you teach or study social media marketing or digital marketing, then you need this book! (Robert V. Kozinets) About the Author Tracy L. Tuten, Ph.D., is Professor of Marketing at East CarolinaUniversity where she teaches social media marketing andadvertising. Her first book, Advertising 2.0: Social Media Marketingin a Web 2.0 World, was followed by others on using social mediaand digital marketing for the enterprise, and the book, Advertisersat Work, which features interviews with luminaries in the field.Dr. Tuten’s publications have appeared in such journals as Journalof Marketing Communications, Psychology & Marketing, andJournal of Business Research. Prior to her appointment at ECU,she taught at Longwood University and at Virginia CommonwealthUniversity, where her research efforts were recognized with VCU’sExcellence in Scholarship award. A two-time Fulbright Scholar, she speaks all over theworld on marketing topics. She’s been recognized with teaching awards at her respectiveinstitutions and with national awards, such as the O’Hara Leadership Award in Direct &Interactive Marketing Education. In 2013, she was inducted into the Incredible Womenof ECU series, which highlights female graduates of East Carolina University who havereached exceptional levels of achievement in their respective careers. She is one of only 110women to achieve this distinction. Her influence in social media marketing is recognizedwith a consistent ranking in the top 20 listing of marketing professors and top 50 listing ofauthors of marketing books on Twitter (respectively) by Social Media Marketing magazine.Follow her at @brandacity on Twitter or follow her blog at www.tracytuten.com. Michael R. Solomon, Ph.D., is Professor of Marketing andDirector of the Center for Consumer Research in the HaubSchool of Business at Saint Joseph’s University in Philadelphia,Pennsylvania. Professor Solomon’s

primary research interestsinclude consumer behavior and lifestyle issues, branding strategy,the psychology of fashion, and marketing applications of virtualworlds and other new media. His textbooks include ConsumerBehavior: Buying, Having, and Being; Marketing: Real People,Real Choices; and Better Business. His most recent trade book,The Truth about What Customers Want, was published by FT(Financial Times) Press. Professor Solomon is frequently quotedin magazines and newspapers, including Newsweek, The New York Times, and The WallStreet Journal. He has served as a consultant to numerous corporations including CalvinKlein, Intel, Procter & Gamble, Microsoft, State Farm Insurance, and United Airlines onissues relating to consumer behavior, marketing strategy, advertising and retailing.

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